UX / UI Design
Everything from wireframing & high-fidelity mocks to client onboarding. I mainly work with Figma, Sketch, InVision, Balsamiq, and the Adobe Creative Suite.
Wireframing & Information architecture
Planning and problem-solving are my bread and butter. The beginning of a project is always the most exciting but also the most crucial phase, as this is where most of the decision-making process takes place. Here are some components I pay attention to during this phase:
- Intended behaviours
- Initial product concept
- Business requirements
- User testing & feedback
High-fidelity mocks & prototyping
Following the experimental phase of the project in which wireframes and low-fidelity mocks are created, I move on to high-fidelity screens that show what the final product will look & act like. This process includes:
- Research & UI design
- Prototyping seamless interactions
- Knowledge of software limitations
- User testing & design iterations
At the end of a project, I help onboard the client by acting as a guide to using the finished product. This is of tremenduous value to both the company and the client, as I have the opportunity to clearly demonstrate every feature that has been built.
Brochures and websites and logos – oh my! Everything graphic design, with a specialty in branding.
branding & logo design
Branding and logo design make up the majority of my freelancing career. It’s one of my favourite parts of my work because I get to breathe life into someone’s vision, whether it’s for a company or personal use. Some key points I consider in my branding process:
- Define client values, features, and mission statement
- Determine target audience
- Find the brand voice
- Create visual assets
- Create website and branding collateral
Online presence is crucial for any business, and having someone who is able to communicate your values and services through a screen is crucial for staying competitive. My web design approach:
- Identify business requirements & needed functionality
- Sitemap & wireframe creation
- Content creation & visual elements (brand alignment)
- Testing & launch
Brochures, Reports, and signage
Presenting content in a way that is both easy to understand and visually-pleasing is crucial for any business. I have experience creating a wide variety of materials for companies across multiple industries.
Define client goals & values, and perform market & competitor analysis for appropriate product placement.
Organize & analyze information gathered and design user interface of the final product.
Perform user testing and apply the feedback to iterate and reiterate the design until product is finalized.
Deliver a complete product, backed by relevant research, user testing, and client feedback.