Rockwell Typeface Booklet

This school project focused on designing a typography specimen booklet for X-height Studio Inc. The goal was to advertise a specific typeface (in this case, Rockwell) and market it in a way that demonstrates its full potential and range.

Challenge

Determining an appropriate theme and allowing the typeface to take on the intended personality

Goal is to attract readers to purchase Rockwell after discovering its history, personality, and potential

design rationale

0

large elements

Eye is drawn to the largest elements on the page first

2

angles

Dynamic design, implies movement



contrasting colours

Easy to visualize information



icons

Provide context & are easy to understand

Solution

Used a bold, imposing layout to showcase the personality of the typeface

Large icons were used for easy visualization and to provide context

Colour was an important element dictating eye movement and highlighting the most important features of the typeface

For the full project brief, please contact me.

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contact@teamariadesign.com