Rockwell Typeface Booklet
This school project focused on designing a typography specimen booklet for X-height Studio Inc. The goal was to advertise a specific typeface (in this case, Rockwell) and market it in a way that demonstrates its full potential and range.
Determining an appropriate theme and allowing the typeface to take on the intended personality
Goal is to attract readers to purchase Rockwell after discovering its history, personality, and potential
Eye is drawn to the largest elements on the page first
Dynamic design, implies movement
Easy to visualize information
Provide context & are easy to understand