
Rockwell Typeface Booklet

This school project focused on designing a typography specimen booklet for X-height Studio Inc. The goal was to advertise a specific typeface (in this case, Rockwell) and market it in a way that demonstrates its full potential and range.
Challenge
Determining an appropriate theme and allowing the typeface to take on the intended personality
Goal is to attract readers to purchase Rockwell after discovering its history, personality, and potential
design rationale
large elements
Eye is drawn to the largest elements on the page first
angles
Dynamic design, implies movement
contrasting colours
Easy to visualize information
icons
Provide context & are easy to understand